:root {
  --blue: #254ce5;
  --blue-deep: #1738b5;
  --cream: #fff9ee;
  --yellow: #ffe261;
  --ink: #182437;
  --muted: #4c5a70;
  --pale: #eef3ff;
  --line: #cbd4e5;
  --white: #fffef9;
  font-family: "Noto Sans TC", "PingFang TC", "Microsoft JhengHei", sans-serif;
  font-size: 20px;
  line-height: 1.75;
  font-synthesis: none;
  color: var(--ink);
  background: var(--cream);
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 24px; }
body { margin: 0; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; cursor: pointer; }
p, h1, h2, h3, h4, figure { margin: 0; }
img { max-width: 100%; height: auto; display: block; }
ul, ol { list-style: none; margin: 0; padding: 0; }
a:focus-visible, button:focus-visible, summary:focus-visible { outline: 3px solid var(--blue); outline-offset: 5px; }
.b-proof a:focus-visible, .b-proof button:focus-visible { outline-color: var(--yellow); }
[hidden] { display: none !important; }
.b-wrap { max-width: 1160px; width: 100%; padding: 0 36px; margin: 0 auto; }
.b-section { padding: 72px 0; }
.b-heading { text-align: center; max-width: 920px; margin: 0 auto 36px; }
.b-heading > p:last-child:not(.b-eyebrow):not(.b-ticket) { font-size: 21px; line-height: 1.8; margin-top: 16px; }
.b-eyebrow { font-size: 17px; font-weight: 700; line-height: 1.7; margin-bottom: 15px; }
h2 { font-size: clamp(36px, 4.7vw, 54px); font-weight: 900; line-height: 1.45; letter-spacing: -.04em; text-wrap: balance; }
.b-mark { color: var(--blue); background: linear-gradient(transparent 65%, var(--yellow) 65%, var(--yellow) 94%, transparent 94%); box-decoration-break: clone; -webkit-box-decoration-break: clone; }
.b-ticket { display: table; padding: 7px 21px; color: var(--blue); background: var(--white); border: 2px solid var(--blue); font-size: 19px; line-height: 1.5; font-weight: 900; box-shadow: 5px 5px 0 var(--yellow); margin: 0 auto 25px; transform: rotate(-2deg); }
.b-icon { width: 40px; height: 40px; display: block; flex-shrink: 0; }
.b-skip { position: absolute; left: 16px; top: -100px; background: var(--white); padding: 12px; z-index: 50; }
.b-skip:focus { top: 10px; }

/* The selected poster palette, led by the named brand-house product. */
.b-nav { background: var(--cream); border-bottom: 1px solid var(--line); }
.b-nav-inner { min-height: 80px; display: flex; align-items: center; justify-content: space-between; gap: 24px; }
.b-brand { font-size: 21px; font-weight: 900; display: inline-flex; align-items: center; gap: 10px; white-space: nowrap; }
.b-brand > b { display: grid; place-items: center; width: 40px; height: 40px; background: var(--blue); color: var(--yellow); font-size: 25px; border-radius: 4px; }
.b-nav nav { display: flex; gap: 24px; font-size: 16px; font-weight: 700; }
.b-nav nav a { padding: 10px 0; }
.b-nav-cta { font-size: 16px; font-weight: 800; padding: 9px 16px; border: 1px solid var(--blue); color: var(--blue); min-height: 44px; }
.b-hero { padding: 42px 0 0; overflow: hidden; background: var(--cream); }
.b-hero-grid { display: grid; grid-template-columns: 1.14fr .86fr; gap: 38px; align-items: center; }
.b-hero-copy { position: relative; z-index: 1; min-width: 0; }
.b-hero-question { font-size: 28px; font-weight: 900; line-height: 1.65; margin-bottom: 24px; }
.b-hero-question b { font-size: 1.3em; color: var(--blue); background: linear-gradient(transparent 75%, var(--yellow) 75%); }
.b-hero-question > span { font-size: 25px; }
.b-hero h1 > em { position: relative; display: table; font-style: normal; color: var(--blue); background: linear-gradient(transparent 8%, var(--yellow) 8%, var(--yellow) 94%, transparent 94%); font-size: clamp(64px, 8.5vw, 99px); font-weight: 900; line-height: 1.25; letter-spacing: -.065em; padding: 0 .08em .03em .02em; transform: rotate(-2deg); white-space: nowrap; }
.b-h1-end { display: block; font-size: clamp(34px, 4vw, 46px); font-weight: 900; line-height: 1.4; letter-spacing: -.04em; margin-top: 13px; }
.b-hero-audience { font-size: 16px; color: var(--muted); margin-top: 19px; }
.b-hero-answer { font-size: 20px; line-height: 1.8; margin: 9px 0 22px; }
.b-button { display: inline-flex; justify-content: center; align-items: center; gap: 20px; padding: 15px 24px; min-height: 58px; color: var(--white); background: var(--blue); border-radius: 6px; font-size: 20px; line-height: 1.6; font-weight: 900; box-shadow: 0 5px 0 #1434a920; }
.b-button:hover { background: var(--blue-deep); }
.b-button > span { font-size: 23px; color: var(--yellow); }
.b-house-visual { position: relative; min-width: 0; padding: 24px; border: 2px solid var(--blue); border-radius: 5px; background: var(--white); box-shadow: 10px 10px 0 var(--yellow); text-align: center; }
.b-house-label { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 6px 12px; text-align: left; padding-bottom: 14px; border-bottom: 1px solid var(--line); }
.b-house-label > strong { color: var(--blue); font-size: 23px; font-weight: 900; line-height: 1.5; }
.b-house-label > span { font-size: 14px; font-weight: 800; background: var(--yellow); padding: 3px 7px; white-space: nowrap; }
.b-house-model { margin-top: 16px; }
.b-house-roof { display: flex; flex-direction: column; align-items: center; justify-content: flex-end; min-height: 146px; padding: 60px 0 14px; background: var(--blue); color: white; clip-path: polygon(50% 0, 100% 100%, 0 100%); }
.b-house-roof > strong { font-size: 27px; line-height: 1.5; font-weight: 900; }
.b-house-roof > span { font-size: 16px; line-height: 1.6; color: var(--yellow); }
.b-house-rooms { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); border: 2px solid var(--blue); border-top: 0; background: var(--pale); }
.b-house-rooms > div { min-width: 0; padding: 14px 3px 17px; }
.b-house-rooms > div + div { border-left: 1px solid var(--blue); }
.b-house-rooms span { display: block; font: 800 14px/1.5 Arial, sans-serif; color: var(--blue); margin-bottom: 6px; }
.b-house-rooms strong { display: block; color: var(--blue); font-size: 24px; font-weight: 900; line-height: 1.6; }
.b-house-rooms small { display: block; color: var(--muted); font-size: 16px; line-height: 1.6; }
.b-house-foundation { background: var(--yellow); border: 2px solid var(--blue); border-top: 0; padding: 11px 7px; font-size: 17px; font-weight: 800; line-height: 1.6; }
.b-house-apply { padding-top: 9px; }
.b-house-apply > span { display: block; color: var(--blue); font: 900 25px/1.2 Arial, sans-serif; margin-bottom: 3px; }
.b-house-apply > strong { color: var(--blue); font-size: 24px; line-height: 1.6; font-weight: 900; }
.b-house-apply > p { font-size: 17px; line-height: 1.7; margin-top: 3px; }
.b-house-example { display: inline-block; min-height: 44px; background: none; color: var(--blue); border: 0; text-decoration: underline; text-underline-offset: 4px; padding: 8px 2px; margin-top: 11px; font-size: 17px; line-height: 1.6; font-weight: 800; }
.b-house-visual > figcaption { font-size: 13px; color: var(--muted); line-height: 1.6; margin-top: 8px; }
.b-facts { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); margin-top: 41px; padding: 27px 10px; background: var(--blue); color: var(--white); }
.b-facts > div { display: flex; align-items: center; justify-content: center; gap: 16px; padding: 0 13px; min-width: 0; border-right: 1px solid #ffffff60; }
.b-facts > div:last-child { border: 0; }
.b-facts b { font: 900 59px/1 Arial, sans-serif; color: var(--yellow); }
.b-facts span { font-size: 20px; line-height: 1.5; font-weight: 900; }
.b-facts small { display: block; font-size: 14px; line-height: 1.6; font-weight: 400; margin-top: 6px; }

/* Relatable pain followed immediately by a concrete way forward. */
.b-pain-layout { display: grid; grid-template-columns: .9fr 1.1fr; gap: 38px; align-items: center; }
.b-pain-photo { position: relative; }
.b-pain-photo img { width: 100%; aspect-ratio: 1 / 1.08; object-fit: cover; object-position: 57% 50%; border-radius: 5px; }
.b-pain-photo figcaption { position: absolute; bottom: 8px; right: 8px; font-size: 13px; color: white; background: #182437bd; padding: 2px 7px; }
.b-pain-list { border-top: 2px solid var(--blue); }
.b-pain-list article { display: grid; grid-template-columns: 36px minmax(0, 1fr); gap: 15px; padding: 20px 0; border-bottom: 1px solid var(--line); }
.b-pain-list article > b { color: var(--blue); font: 900 26px/1.7 Arial, sans-serif; }
.b-pain-list h3 { font-size: 25px; line-height: 1.6; font-weight: 900; letter-spacing: -.025em; }
.b-pain-list p { font-size: 19px; color: var(--muted); margin-top: 6px; }
.b-method { margin-top: 36px; text-align: center; }
.b-method > h3 { font-size: 30px; line-height: 1.6; font-weight: 900; }
.b-method > h3 > span { display: inline-block; color: var(--blue); }
.b-method > p { font-size: 19px; margin: 8px 0 23px; }
.b-method ol { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); background: var(--blue); color: var(--white); }
.b-method li { position: relative; padding: 26px 12px; min-width: 0; }
.b-method li + li { border-left: 1px solid #ffffff50; }
.b-method li:not(:last-child)::after { content: "→"; position: absolute; right: -14px; top: 48px; z-index: 1; color: var(--yellow); font: 900 30px/1 Arial, sans-serif; }
.b-method-icon { position: relative; display: grid; place-items: center; width: 78px; height: 78px; margin: 0 auto 17px; background: var(--white); color: var(--blue); border-radius: 50%; }
.b-method-icon .b-icon { width: 43px; height: 43px; }
.b-method-icon > b { position: absolute; bottom: -4px; right: -4px; width: 27px; height: 27px; border-radius: 50%; color: var(--ink); background: var(--yellow); font: 900 17px/27px Arial, sans-serif; }
.b-method li > strong { font-size: 22px; display: block; line-height: 1.6; }
.b-method li > span:last-child { display: block; font-size: 16px; margin-top: 6px; }

/* Make the personal brand house, then apply the advertising playbooks. */
.b-core { background: var(--pale); border-top: 1px solid var(--line); }
.b-product { background: var(--white); border: 1px solid var(--line); box-shadow: 6px 6px 0 #254ce514; margin-top: 30px; }
.b-product-top { display: flex; justify-content: space-between; align-items: center; flex-wrap: wrap; gap: 14px; padding: 14px 30px; background: var(--blue); color: var(--white); }
.b-product-top > span { display: flex; align-items: center; gap: 12px; font-size: 17px; font-weight: 800; }
.b-product-top b { color: var(--yellow); font: 900 32px/1.2 Arial, sans-serif; }
.b-product-top > strong { font-size: 18px; line-height: 1.6; }
.b-blueprint-layout { display: grid; grid-template-columns: 1.12fr .88fr; gap: 42px; padding: 35px 42px 39px; align-items: center; }
.b-product-copy h3 { color: var(--blue); font-size: 44px; font-weight: 900; line-height: 1.4; letter-spacing: -.04em; }
.b-product-copy h3 > small { display: table; background: var(--yellow); color: var(--ink); font: 900 24px/1.4 Arial, sans-serif; padding: 2px 10px; margin-bottom: 8px; }
.b-product-copy > p { font-size: 21px; line-height: 1.8; margin-top: 18px; max-width: 440px; }
.b-checks { font-size: 20px; margin-top: 17px; }
.b-checks li { padding-left: 27px; position: relative; margin-top: 5px; }
.b-checks li::before { content: "✓"; position: absolute; left: 0; color: var(--blue); font-weight: 900; }
.b-takehome { padding: 16px 19px; border-left: 5px solid var(--yellow); background: var(--pale); margin-top: 24px; }
.b-takehome > span { font-size: 16px; display: block; font-weight: 700; margin-bottom: 5px; }
.b-takehome > strong { display: block; color: var(--blue); font-size: 23px; font-weight: 900; line-height: 1.6; }
.b-takehome > p { font-size: 18px; margin-top: 7px; }
.b-paper-stack { position: relative; max-width: 312px; margin: 0 auto; width: 100%; text-align: center; }
.b-paper-stack::before { content: ""; position: absolute; inset: 0 0 48px; background: white; border: 1px solid var(--line); transform: rotate(4deg); }
.b-paper-stack > button { position: relative; background: white; border: 1px solid var(--line); padding: 8px; box-shadow: 0 9px 15px #18243716; transform: rotate(-1.5deg); width: 100%; }
.b-paper-stack > button > img { width: 100%; }
.b-paper-stack > button > span { display: block; background: var(--blue); color: white; font-size: 17px; font-weight: 700; padding: 10px 5px; margin-top: 7px; }
.b-paper-sticker { position: absolute; top: -17px; right: -17px; z-index: 2; background: var(--yellow); padding: 10px 14px; font-size: 17px; line-height: 1.5; transform: rotate(5deg); box-shadow: 3px 3px 0 #18243720; }
.b-paper-sticker > b { font-size: 20px; }
.b-paper-stack > figcaption { font-size: 15px; margin-top: 19px; color: var(--muted); }
.b-playbook-intro { display: flex; align-items: center; justify-content: space-between; gap: 25px; padding: 28px 42px 22px; }
.b-playbook-intro h3 { font-size: 38px; line-height: 1.5; font-weight: 900; letter-spacing: -.03em; }
.b-playbook-intro h3 em { font-style: normal; font-size: 49px; line-height: 1.4; color: var(--blue); background: linear-gradient(transparent 70%, var(--yellow) 70%); }
.b-playbook-intro p { font-size: 20px; line-height: 1.8; margin-top: 12px; }
.b-round-label { display: flex; flex-direction: column; align-items: center; justify-content: center; width: 123px; height: 123px; flex: 0 0 123px; border-radius: 50%; background: var(--yellow); color: var(--blue); font-size: 19px; line-height: 1.5; transform: rotate(8deg); box-shadow: 5px 5px 0 #254ce510; }
.b-round-label > b { font-size: 22px; }
.b-playbook-list { margin: 0 42px; }
.b-playbook-list li { display: grid; grid-template-columns: 68px minmax(0, 1fr); gap: 23px; padding: 20px 0; border-top: 1px solid var(--line); align-items: start; }
.b-tactic-symbol { position: relative; display: grid; place-items: center; width: 68px; height: 68px; background: var(--blue); color: white; border-radius: 7px; margin-top: 5px; }
.b-tactic-symbol > .b-icon { width: 35px; height: 35px; }
.b-tactic-symbol > b { position: absolute; bottom: -7px; right: -7px; padding: 2px 5px; color: var(--ink); background: var(--yellow); font: 900 17px/1.4 Arial, sans-serif; }
.b-playbook-list h4 { color: var(--blue); font-size: 27px; line-height: 1.55; font-weight: 900; }
.b-playbook-list h4 > span { display: inline-block; }
.b-journey { display: flex; flex-wrap: wrap; align-items: center; gap: 5px 8px; margin-top: 10px; font-size: 18px; line-height: 1.75; }
.b-journey > span { background: var(--pale); padding: 4px 9px; }
.b-journey > i { color: var(--blue); font-style: normal; font-size: 24px; font-weight: 900; }
.b-playbooks > .b-takehome { margin: 9px 42px 32px; }

/* Gifts are secondary, with one shared making-content photograph. */
.b-gift-ticket { background: var(--yellow); color: var(--ink); border-color: var(--ink); box-shadow: 4px 4px 0 #18243715; }
.b-number-highlight { color: var(--blue); font: 900 1.25em/1 Arial, sans-serif; }
.b-gift-layout { display: grid; grid-template-columns: .8fr 1.2fr; gap: 31px; align-items: stretch; }
.b-gift-photo { position: relative; min-height: 400px; }
.b-gift-photo > img { position: absolute; width: 100%; height: 100%; object-fit: cover; object-position: 55% 50%; border-radius: 6px; }
.b-gift-photo > div { position: absolute; bottom: 38px; left: 15px; right: 15px; padding: 14px 18px; background: #fff9eeed; border-left: 6px solid var(--yellow); }
.b-gift-photo > div > span { display: block; font-size: 16px; }
.b-gift-photo strong { display: block; font-size: 30px; font-weight: 900; line-height: 1.5; color: var(--blue); margin-top: 5px; }
.b-gift-photo figcaption { position: absolute; bottom: 8px; right: 8px; background: #182437bd; color: white; font-size: 13px; padding: 2px 7px; }
.b-gift-shelf { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0 24px; }
.b-gift-shelf article { position: relative; padding: 16px 0 20px; border-top: 2px solid var(--blue); min-width: 0; }
.b-gift-shelf .b-icon { width: 31px; height: 31px; color: var(--blue); position: absolute; right: 1px; top: 15px; }
.b-gift-no { display: table; padding: 2px 9px; background: var(--yellow); color: var(--ink); font-size: 14px; font-weight: 900; margin-bottom: 14px; }
.b-gift-shelf h3 { font-size: 25px; line-height: 1.55; font-weight: 900; letter-spacing: -.035em; }
.b-gift-shelf h3 > small { color: var(--blue); font: 900 21px/1.4 Arial, sans-serif; display: block; margin-bottom: 5px; }
.b-gift-shelf h3 > span { display: inline-block; }
.b-gift-shelf p { color: var(--muted); font-size: 18px; line-height: 1.7; margin-top: 8px; }
.b-caption { font-size: 16px; line-height: 1.8; color: var(--muted); margin-top: 24px; }
.b-support { display: flex; align-items: center; justify-content: center; gap: 28px; border-top: 2px solid var(--blue); padding-top: 25px; margin-top: 29px; }
.b-support > b { color: var(--blue); font: 900 65px/1 Arial, sans-serif; white-space: nowrap; }
.b-support > b > span { font-size: 23px; margin-left: 4px; }
.b-support h3 { font-size: 26px; line-height: 1.6; font-weight: 900; }
.b-support p { font-size: 19px; line-height: 1.8; margin-top: 6px; }

/* Real cases, with source images available to enlarge. */
.b-proof { background: var(--blue); color: white; }
.b-proof .b-heading { margin-bottom: 30px; }
.b-proof .b-mark { color: var(--yellow); background: none; border-bottom: 3px solid var(--yellow); }
.b-cases { display: grid; grid-template-columns: 1fr 1fr; gap: 0 35px; border-top: 1px solid #ffffff80; }
.b-cases article { display: grid; grid-template-columns: minmax(0, 1fr) auto; align-items: center; min-width: 0; gap: 8px 20px; padding: 25px 0; border-bottom: 1px solid #ffffff60; }
.b-case-tag { display: block; font-size: 15px; line-height: 1.8; margin-bottom: 5px; }
.b-cases h3 { font-size: 27px; line-height: 1.5; font-weight: 900; letter-spacing: -.03em; }
.b-cases h3 > small { display: block; font-size: 18px; line-height: 1.6; font-weight: 500; margin-top: 4px; }
.b-cases article > div > p { font-size: 17px; line-height: 1.8; margin-top: 8px; }
.b-case-result { text-align: right; }
.b-case-result > strong { display: block; color: var(--yellow); font: 900 53px/1.3 Arial, sans-serif; letter-spacing: -.05em; white-space: nowrap; }
.b-case-result strong > span { font-size: 30px; color: white; }
.b-case-result strong > i { font-size: 27px; font-style: normal; padding: 0 6px; }
.b-case-result strong > small { font-family: "Noto Sans TC", "PingFang TC", "Microsoft JhengHei", sans-serif; font-size: 23px; letter-spacing: 0; margin-left: 4px; }
.b-case-result button, .b-teacher button { display: inline-block; background: none; color: white; border: 0; border-bottom: 1px solid currentColor; padding: 8px 0; min-height: 44px; font-size: 16px; line-height: 1.7; font-weight: 700; margin-top: 3px; }
.b-case-method { grid-column: 1 / -1; font-size: 17px; line-height: 1.8; margin-top: 4px; }
.b-proof-note { font-size: 16px; line-height: 1.8; margin-top: 22px; }
.b-teacher { display: grid; grid-template-columns: 120px minmax(0, 1fr); gap: 27px; align-items: center; border-top: 1px solid #ffffff60; margin-top: 28px; padding-top: 28px; }
.b-teacher > img { width: 120px; height: 153px; object-fit: cover; object-position: 50% 15%; border: 4px solid var(--cream); }
.b-teacher > div > span { font-size: 16px; color: var(--yellow); }
.b-teacher h3 { font-size: 36px; line-height: 1.6; font-weight: 900; letter-spacing: -.04em; margin: 2px 0 6px; }
.b-teacher h3 > small { font-size: 20px; font-weight: 500; margin-left: 20px; display: inline-block; letter-spacing: 0; }
.b-teacher p { font-size: 19px; line-height: 1.8; max-width: 710px; }
.b-teacher p > b { font-size: 21px; color: var(--yellow); }

.b-signup { background: var(--yellow); text-align: center; }
.b-signup h2 { font-size: clamp(35px, 4.6vw, 54px); }
.b-signup h2 > span { background: var(--blue); color: white; padding: 0 .16em .04em; box-decoration-break: clone; -webkit-box-decoration-break: clone; }
.b-final-products { font-size: 25px; font-weight: 800; line-height: 1.85; margin: 27px 0 19px; }
.b-final-products > b { font-size: 21px; font-weight: 500; }
.b-final-facts { display: flex; justify-content: center; gap: 9px; flex-wrap: wrap; font-size: 18px; font-weight: 700; margin: 0 auto 29px; }
.b-final-facts > span { border: 1px solid #18243770; padding: 5px 12px; }
.b-button-dark { flex-direction: column; gap: 0; min-width: 340px; padding: 15px 32px 18px; }
.b-button-dark > span { font-size: 41px; line-height: 1.4; }
.b-button-dark > small { font-size: 21px; font-weight: 700; line-height: 1.6; color: white; }
.b-next { font-size: 19px; line-height: 1.8; margin-top: 24px; }
.b-cost { font-size: 16px; line-height: 1.8; margin-top: 15px; }
.b-footer { padding-top: 23px; padding-bottom: 28px; }
.b-footer > div { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 18px; }
.b-footer > div > span, .b-footer > div > a:last-child { font-size: 16px; }
.b-footer details { font-size: 16px; line-height: 1.8; border-top: 1px solid var(--line); padding-top: 9px; margin-top: 18px; }
.b-footer summary { cursor: pointer; padding: 7px 0; min-height: 44px; }
.b-footer details p { padding: 4px 0 10px; }
.b-mobile-cta { display: none; }
.b-image-dialog { max-width: 1080px; width: calc(100% - 30px); max-height: 94vh; padding: 22px; border: 0; background: var(--white); color: var(--ink); box-shadow: 0 20px 100px #0005; }
.b-image-dialog::backdrop { background: #101d38d9; }
.b-dialog-top { display: flex; align-items: center; justify-content: space-between; gap: 20px; }
.b-dialog-top > p { font-size: 18px; line-height: 1.7; }
.b-dialog-top > button { flex: 0 0 44px; height: 44px; background: none; border: 1px solid var(--line); font-size: 31px; line-height: 1; }
.b-image-dialog > a { display: inline-block; font-size: 17px; text-decoration: underline; text-underline-offset: 4px; min-height: 44px; padding: 10px 0 16px; }
.b-image-dialog > img { width: 100%; height: auto; }

@media (max-width: 980px) {
  .b-wrap { padding-left: 26px; padding-right: 26px; }
  .b-hero-grid { grid-template-columns: 1.15fr .85fr; gap: 25px; }
  .b-hero h1 > em { font-size: clamp(62px, 8.2vw, 80px); }
  .b-h1-end { font-size: 38px; }
  .b-hero-question { font-size: 25px; }
  .b-house-visual { padding: 19px; box-shadow: 7px 7px 0 var(--yellow); }
  .b-house-label { justify-content: center; text-align: center; }
  .b-house-rooms strong { font-size: 21px; }
  .b-house-rooms small { font-size: 14px; }
  .b-house-foundation { font-size: 16px; }
  .b-pain-layout { gap: 28px; }
  .b-pain-list h3 { font-size: 24px; }
  .b-method li > strong { font-size: 20px; }
  .b-blueprint-layout { padding: 32px; gap: 32px; }
  .b-product-copy h3 { font-size: 38px; }
  .b-gift-layout { gap: 24px; grid-template-columns: .75fr 1.25fr; }
  .b-gift-shelf { gap: 0 18px; }
  .b-gift-shelf h3 { font-size: 24px; }
  .b-cases article { grid-template-columns: 1fr; }
  .b-case-result { display: flex; justify-content: space-between; align-items: center; gap: 15px; flex-wrap: wrap; text-align: left; }
}
@media (max-width: 740px) {
  .b-wrap { padding-left: 22px; padding-right: 22px; }
  .b-section { padding: 48px 0; }
  .b-nav-inner { min-height: 70px; gap: 12px; }
  .b-brand { font-size: 20px; gap: 9px; }
  .b-brand > b { width: 35px; height: 35px; font-size: 23px; }
  .b-nav nav { display: none; }
  .b-nav-cta { font-size: 15px; padding: 8px 10px; }
  .b-hero { padding-top: 27px; }
  .b-hero-grid { display: grid; grid-template-columns: minmax(0, 1fr); gap: 0; }
  .b-hero-copy { display: contents; }
  .b-hero-question { order: 1; font-size: 24px; line-height: 1.65; margin-bottom: 20px; }
  .b-hero-question > span { font-size: 23px; }
  .b-hero h1 { order: 2; }
  .b-hero h1 > em { font-size: clamp(52px, 15.8vw, 84px); line-height: 1.23; letter-spacing: -.06em; }
  .b-h1-end { font-size: clamp(32px, 9vw, 42px); margin-top: 14px; }
  .b-house-visual { order: 3; width: 100%; max-width: 430px; justify-self: center; padding: 17px; margin: 28px 0 13px; }
  .b-house-label { justify-content: space-between; text-align: left; padding-bottom: 11px; }
  .b-house-label > strong { font-size: 22px; }
  .b-house-label > span { font-size: 13px; }
  .b-house-model { margin-top: 12px; }
  .b-house-roof { min-height: 128px; padding: 53px 0 11px; }
  .b-house-roof > strong { font-size: 25px; }
  .b-house-roof > span { font-size: 15px; }
  .b-house-rooms > div { padding: 11px 2px 13px; }
  .b-house-rooms span { font-size: 13px; margin-bottom: 4px; }
  .b-house-rooms strong { font-size: 22px; }
  .b-house-rooms small { font-size: 15px; }
  .b-house-foundation { font-size: 16px; padding: 9px 6px; }
  .b-house-apply > strong { font-size: 23px; }
  .b-house-apply > p { font-size: 17px; }
  .b-house-example { font-size: 16px; margin-top: 7px; }
  .b-hero-audience { order: 5; font-size: 15px; margin-top: 16px; }
  .b-hero-answer { order: 6; font-size: 19px; margin: 8px 0 19px; }
  .b-hero-answer br { display: none; }
  .b-hero-copy > .b-button { order: 7; }
  .b-button { width: 100%; padding: 15px 18px; font-size: 19px; gap: 12px; }
  .b-facts { margin: 26px -22px 0; padding: 23px 12px; }
  .b-facts > div { flex-direction: column; text-align: center; gap: 10px; padding: 0 9px; }
  .b-facts b { font-size: 47px; }
  .b-facts span { font-size: 18px; }
  .b-facts small { font-size: 13px; line-height: 1.6; }
  .b-heading { margin-bottom: 27px; }
  .b-eyebrow { font-size: 16px; margin-bottom: 14px; }
  h2 { font-size: clamp(31px, 8.7vw, 39px); line-height: 1.5; }
  .b-heading > p:last-child:not(.b-eyebrow):not(.b-ticket) { font-size: 19px; margin-top: 15px; }
  .b-ticket { font-size: 18px; padding: 6px 16px; margin-bottom: 23px; }
  .b-pain-layout { grid-template-columns: 1fr; gap: 24px; }
  .b-pain-photo img { aspect-ratio: 1.35; object-position: 55% 47%; }
  .b-pain-list article { grid-template-columns: 29px minmax(0, 1fr); gap: 12px; padding: 19px 0; }
  .b-pain-list article > b { font-size: 22px; }
  .b-pain-list h3 { font-size: 24px; }
  .b-pain-list p { font-size: 18px; margin-top: 7px; }
  .b-method { margin-top: 27px; }
  .b-method > h3 { font-size: 26px; }
  .b-method > p { font-size: 18px; margin: 10px 0 20px; }
  .b-method ol { grid-template-columns: 1fr 1fr; }
  .b-method li { padding: 21px 10px; }
  .b-method li:nth-child(3) { border-left: 0; }
  .b-method li:nth-child(n+3) { border-top: 1px solid #ffffff50; }
  .b-method li:not(:last-child)::after { display: none; }
  .b-method-icon { width: 67px; height: 67px; margin-bottom: 13px; }
  .b-method-icon .b-icon { width: 37px; height: 37px; }
  .b-method li > strong { font-size: 21px; }
  .b-method li > span:last-child { font-size: 15px; margin-top: 4px; }
  .b-product { margin-top: 25px; box-shadow: 4px 5px 0 #254ce514; }
  .b-product-top { padding: 13px 17px; gap: 10px; }
  .b-product-top > span { font-size: 15px; gap: 8px; }
  .b-product-top b { font-size: 27px; }
  .b-product-top > strong { font-size: 16px; }
  .b-blueprint-layout { grid-template-columns: 1fr; gap: 35px; padding: 26px 23px 24px; }
  .b-product-copy h3 { font-size: 36px; line-height: 1.45; }
  .b-product-copy h3 > small { font-size: 23px; }
  .b-product-copy > p { font-size: 20px; margin-top: 15px; }
  .b-checks { font-size: 19px; margin-top: 15px; }
  .b-takehome { margin-top: 21px; padding: 14px 15px; }
  .b-takehome > strong { font-size: 22px; }
  .b-paper-stack { max-width: 263px; }
  .b-paper-stack > button > span { font-size: 17px; padding: 9px 4px; }
  .b-paper-stack > figcaption { font-size: 15px; margin-top: 17px; }
  .b-paper-sticker { right: -9px; top: -15px; font-size: 15px; padding: 9px 12px; }
  .b-paper-sticker > b { font-size: 18px; }
  .b-playbook-intro { padding: 24px 23px 20px; gap: 13px; align-items: flex-start; }
  .b-playbook-intro h3 { font-size: 29px; line-height: 1.6; }
  .b-playbook-intro h3 em { font-size: 40px; }
  .b-playbook-intro p { font-size: 19px; margin-top: 15px; }
  .b-playbook-intro p br { display: none; }
  .b-round-label { display: none; }
  .b-playbook-list { margin: 0 20px; }
  .b-playbook-list li { grid-template-columns: 43px minmax(0, 1fr); gap: 15px; padding: 20px 0; }
  .b-tactic-symbol { width: 43px; height: 48px; border-radius: 5px; }
  .b-tactic-symbol > .b-icon { width: 27px; height: 27px; }
  .b-tactic-symbol > b { font-size: 14px; bottom: -7px; right: -5px; padding: 1px 4px; }
  .b-playbook-list h4 { font-size: 25px; line-height: 1.55; }
  .b-journey { font-size: 18px; line-height: 1.7; gap: 5px 6px; margin-top: 9px; }
  .b-journey > span { padding: 3px 7px; }
  .b-journey > i { font-size: 21px; }
  .b-playbooks > .b-takehome { margin: 6px 20px 24px; }
  .b-gift-layout { grid-template-columns: 1fr; gap: 27px; }
  .b-gift-photo { min-height: 0; height: 270px; }
  .b-gift-photo > img { object-position: 50% 52%; }
  .b-gift-photo > div { bottom: 29px; left: 13px; right: auto; padding: 11px 15px; }
  .b-gift-photo strong { font-size: 25px; }
  .b-gift-photo > div > span { font-size: 15px; }
  .b-gift-shelf { gap: 0 19px; }
  .b-gift-shelf article { padding: 15px 0 20px; }
  .b-gift-shelf .b-icon { width: 27px; height: 27px; }
  .b-gift-shelf h3 { font-size: 25px; line-height: 1.6; }
  .b-gift-shelf p { font-size: 18px; }
  .b-gift-no { font-size: 14px; padding: 2px 7px; margin-bottom: 13px; }
  .b-caption { font-size: 15px; margin-top: 17px; }
  .b-support { gap: 19px; justify-content: flex-start; padding-top: 23px; margin-top: 26px; }
  .b-support > b { font-size: 52px; }
  .b-support > b > span { font-size: 20px; }
  .b-support h3 { font-size: 23px; }
  .b-support p { font-size: 18px; }
  .b-cases { grid-template-columns: 1fr; gap: 0; }
  .b-cases article { grid-template-columns: minmax(0, 1fr) auto; gap: 6px 15px; padding: 21px 0; }
  .b-cases h3 { font-size: 25px; }
  .b-case-tag { font-size: 14px; }
  .b-cases article > div > p { font-size: 16px; margin-top: 7px; }
  .b-case-result { display: block; text-align: right; }
  .b-case-result > strong { font-size: 45px; }
  .b-case-result strong > span { font-size: 24px; }
  .b-case-result strong > i { font-size: 22px; padding: 0 5px; }
  .b-case-result strong > small { font-size: 21px; margin-left: 3px; }
  .b-case-result button { font-size: 15px; margin-top: 4px; }
  .b-case-method { font-size: 17px; margin-top: 5px; }
  .b-proof-note { font-size: 15px; line-height: 1.85; margin-top: 20px; }
  .b-teacher { grid-template-columns: 88px minmax(0, 1fr); gap: 18px; align-items: start; padding-top: 25px; margin-top: 24px; }
  .b-teacher > img { width: 88px; height: 116px; border-width: 3px; }
  .b-teacher h3 { font-size: 31px; line-height: 1.5; margin: 3px 0 9px; }
  .b-teacher h3 > small { font-size: 18px; margin: 3px 0 0; display: block; }
  .b-teacher p { font-size: 18px; }
  .b-teacher p > b { font-size: 20px; }
  .b-signup h2 { font-size: clamp(30px, 8.5vw, 38px); line-height: 1.6; }
  .b-final-products { font-size: 22px; line-height: 1.8; margin: 23px 0 17px; }
  .b-final-facts { font-size: 17px; gap: 8px; margin-bottom: 24px; }
  .b-final-facts > span { padding: 4px 10px; }
  .b-button-dark { min-width: 0; gap: 0; padding: 15px 20px 18px; }
  .b-button-dark > span { font-size: 37px; }
  .b-button-dark > small { font-size: 20px; }
  .b-next { font-size: 18px; margin-top: 22px; }
  .b-next br { display: none; }
  .b-cost { font-size: 15px; margin-top: 17px; }
  .b-footer { padding-top: 23px; padding-bottom: calc(112px + env(safe-area-inset-bottom)); }
  .b-footer > div { gap: 13px; }
  .b-footer > div > span { order: 3; flex-basis: 100%; font-size: 15px; }
  .b-mobile-cta { position: fixed; inset: auto 0 0; z-index: 20; display: flex; align-items: center; justify-content: space-between; gap: 13px; background: var(--cream); color: var(--ink); padding: 10px 15px max(10px, env(safe-area-inset-bottom)); box-shadow: 0 -3px 15px #18243720; border-top: 1px solid var(--line); }
  .b-mobile-cta > span { font-size: 13px; line-height: 1.6; }
  .b-mobile-cta > span > b { font-size: 15px; font-weight: 800; }
  .b-mobile-cta > a { background: var(--blue); color: var(--yellow); padding: 12px 14px; min-height: 48px; font-size: 16px; font-weight: 900; border-radius: 4px; white-space: nowrap; }
  .b-image-dialog { padding: 14px; width: calc(100% - 20px); }
  .b-dialog-top { gap: 12px; }
  .b-dialog-top > p { font-size: 16px; }
}
@media (max-width: 380px) {
  .b-wrap { padding-left: 18px; padding-right: 18px; }
  .b-hero h1 > em { font-size: clamp(52px, 15.8vw, 60px); }
  .b-house-visual { padding: 14px; }
  .b-house-label > strong { font-size: 21px; }
  .b-house-label > span { font-size: 12px; }
  .b-house-rooms strong { font-size: 20px; }
  .b-house-rooms small { font-size: 14px; }
  .b-house-foundation { font-size: 15px; }
  .b-facts { margin-left: -18px; margin-right: -18px; }
  .b-facts > div { padding: 0 7px; }
  .b-facts span { font-size: 17px; }
  .b-facts small { font-size: 12px; }
  .b-pain-list h3 { font-size: 23px; }
  .b-method li > strong { font-size: 20px; }
  .b-method li > span:last-child { font-size: 14px; }
  .b-product-top { padding: 12px 14px; }
  .b-product-top > strong { font-size: 15px; }
  .b-blueprint-layout { padding: 24px 19px; }
  .b-playbook-intro { padding: 22px 19px 18px; }
  .b-playbook-intro h3 { font-size: 28px; }
  .b-playbook-list { margin: 0 17px; }
  .b-playbook-list li { grid-template-columns: 38px minmax(0, 1fr); gap: 14px; }
  .b-playbook-list h4 { font-size: 24px; }
  .b-tactic-symbol { width: 38px; height: 44px; }
  .b-playbooks > .b-takehome { margin: 6px 17px 23px; }
  .b-gift-shelf { gap: 0 16px; }
  .b-gift-shelf h3 { font-size: 24px; }
  .b-case-result > strong { font-size: 40px; }
  .b-case-result strong > span { font-size: 21px; }
  .b-case-result strong > i { font-size: 19px; padding: 0 4px; }
  .b-case-result strong > small { font-size: 20px; }
  .b-cases h3 { font-size: 23px; }
  .b-cases article { gap: 7px 11px; }
  .b-mobile-cta { gap: 9px; padding-left: 10px; padding-right: 10px; }
  .b-mobile-cta > span > b { font-size: 14px; }
  .b-mobile-cta > a { font-size: 15px; padding: 12px 10px; }
}
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }

/* Nine case cards: imagery and accessible HTML metrics stay separate. */
.b-cases.b-case-grid{grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;border:0;align-items:stretch}
.b-case-grid article{display:flex;flex-direction:column;align-items:stretch;gap:0;padding:0;border:1px solid #ffffff50;border-radius:10px;overflow:hidden;background:var(--white);color:var(--ink);box-shadow:0 8px 24px #122e9c30}
.b-case-grid .b-case-visual{position:relative;margin:0;background:#fff9ee;aspect-ratio:4/3;overflow:hidden;border-bottom:1px solid var(--line);width:100%}
.b-case-grid .b-case-visual>img,.b-case-grid .b-case-image-button>img{display:block;width:100%;height:100%;object-fit:cover}
.b-case-grid .b-case-image-button{display:block;position:relative;width:100%;height:100%;border:0;padding:0;margin:0;background:#102f48;border-radius:0;min-height:0}
.b-case-grid .b-case-image-button>img{object-fit:contain;transition:transform .2s}
.b-case-grid .b-case-image-button:hover>img{transform:scale(1.025)}
.b-case-grid .b-case-image-label{position:absolute;bottom:9px;left:10px;background:#182437dc;color:white;font-size:12px;line-height:1.6;padding:4px 9px;border-radius:4px;font-weight:600;pointer-events:none}
.b-case-grid article>div:not(.b-case-result){padding:22px 22px 0}
.b-case-grid .b-case-tag{color:var(--blue);font-size:13px;font-weight:800;margin:0 0 8px}
.b-case-grid h3{font-size:25px;line-height:1.5;margin:0}
.b-case-grid h3>small{font-size:16px;margin-top:3px}
.b-case-grid article>div>p{font-size:15px;color:var(--muted);margin-top:12px}
.b-case-grid .b-case-result{display:block;text-align:left;padding:9px 22px 22px;margin-top:auto}
.b-case-grid .b-case-result>strong{font-size:48px;line-height:1.3;color:var(--blue);letter-spacing:-.04em}
.b-case-grid .b-case-result strong>span{font-size:29px;color:var(--muted)}
.b-case-grid .b-case-result strong>i{font-size:26px;padding:0 7px}
.b-case-grid .b-case-result strong>small{font-size:21px;color:var(--ink);margin-left:5px}
.b-case-grid .b-case-method{padding:0 22px 22px;margin:0;font-size:15px;color:var(--muted);line-height:1.8}
.b-case-grid .b-case-image-button:focus-visible{outline:4px solid var(--yellow);outline-offset:-4px}
@media(max-width:1000px){.b-cases.b-case-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media(max-width:600px){.b-cases.b-case-grid{grid-template-columns:1fr;gap:22px}.b-case-grid .b-case-visual{aspect-ratio:4/3}.b-case-grid article>div:not(.b-case-result){padding:20px 20px 0}.b-case-grid .b-case-result{padding:10px 20px 20px}.b-case-grid .b-case-result>strong{font-size:48px}.b-case-grid .b-case-method{padding:0 20px 20px}.b-case-grid h3{font-size:25px}}
@media(prefers-reduced-motion:reduce){.b-case-grid .b-case-image-button>img{transition:none}}
.b-case-grid article>div:not(.b-case-result){min-height:154px}.b-case-grid .b-case-result{margin-top:0}.b-case-grid .b-case-method{margin-top:auto}